The Experience Factor – why Millenials will never abandon books for digital.

book shops, Book Thoughts, Uncategorized


For my generation, experience is everything. Perhaps it’s a product of the digital age, where so much is at our fingertips, but intangible. Perhaps it’s a product of our desperation to display what an amazing life we’re having on instagram. Perhaps it’s a product of our comparative wealth and being able to own things easily. It’s probably a mix of all these things and more, but the fact remains. Experience is King.Β We want to be somewhere, to hear something, feel, taste or see something ourselves. And that is why books aren’t going anywhere.