The Experience Factor – why Millenials will never abandon books for digital.

book shops, Book Thoughts, Uncategorized


For my generation, experience is everything. Perhaps it’s a product of the digital age, where so much is at our fingertips, but intangible. Perhaps it’s a product of our desperation to display what an amazing life we’re having on instagram. Perhaps it’s a product of our comparative wealth and being able to own things easily. It’s probably a mix of all these things and more, but the fact remains. Experience is King.¬†We want to be somewhere, to hear something, feel, taste or see something ourselves. And that is why books aren’t going anywhere.